All about the big picture and always thinking about details.

"His communication is great, offering detailed vision of the work in addition to his good articulation of the objectives."

"Presents very fluently and objectively, which makes it very easy to capture their ideas and arguments."

"Simplicity - By simplicity here, I mean clarity. It is easy to follow the work you share with us and the way the contents are organised."

"Always in search of their best version,  never gets tired of learning and, consequently, never cease to teach us (even if it does not intend to do so)."

"Gui's arrival opened up a much more harmonious and productive communication channel, which has been very important for the project."

"(…) Very smart, super up-to-date in terms of the market and technology and extremely proactive — always looking to improve and develop professionally."

Nothing exists in a vacuum. No matter how specific or comprehensive, design should always consider the wider context. Culture, politics, economics, environment all play a role. An electric car doesn't exist isolated from public transport. Single point solutions aren't solutions at all.

What I don't know is as important as what I do to any design. Recognising what I lack is the first step in the pursuit for more information, for other perspectives. Focusing on what I don't know allows me more space for exploration.

Empathy can only take you so far. Designing with others will yield better outcomes than designing for others. Involving people from different backgrounds, specialities, is key even if is hard.

Softwares, workshops, techniques aren't as important as the reasons why we use them or what we do with them. A workshop shouldn't always be the default answer for solving something. What matter is what we want to achieve or solve. When answers aren't automatic we become free to find better solutions.

Question designs, decisions, results, the original question itself. Approach everything with a certain level of doubt and curiosity. Allowing space for doubt is allowing space for new information, new possibilities and perspectives.

Every problem has its root causes, finding and fixing them is the best way to achieve good results. Treating symptoms might lower pain points, but it won’t eliminate them. That’s only achieved by finding and fixing the underlying issue.